The _______ entails all aspects of a customer firm's encounter with a supplier firm. Ideally, the TCE should be a positive, seamless, and memorable interaction that matches the customer firm's purchasing requirements and preferences
a. total customer experience (TCE)
b. business channel management
c. fulfillment management
d. value-added management
a
Business
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Indicate whether the statement is true or false
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Indicate whether this statement is true or false.
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