The stock market approach to estimate brand equity involves determining the financial value of the company through stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets

A single correct organizational structure exists for global marketing

Indicate whether the statement is true or false

A sales manager screening applicants for a sales position should most likely seek an individual who:

A) will close sales no matter what it takes B) is familiar with other employees at the firm C) can bring large accounts from a competitor D) has entrepreneurial ideas E) is self-motivated