After four years of product development, Procter & Gamble recently introduced a new, improved disposable diaper
Pampers Rash Guard diapers are designed to prevent diaper rash and represent the first time a company has made a medical claim for its diapers. What kind of innovation do the new diapers represent?
A) platform-based innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) continuous innovation
E) none of the above
D
Business
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A potential consequence of using low-price tactics is lower profits
Indicate whether the statement is true or false
Business
Refer to Table 9.2. The marketing manager's communication to the sales and operations managers is an example of:
A) downward communication. B) lateral communication. C) diagonal communication. D) upward communication.
Business