A group of young students run an Internet center. In an attempt to increase their profitability they start a cafe alongside the existing business. Explain the type of marketing used here
What will be an ideal response?
Lateral marketing is used here. It combines two product concepts or ideas to create a new offering.
Business
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The receivables turnover ratio is computed by dividing net sales by the ending net receivables.
a. true b. false
Business
Which one of the following best accounts for the early development of public relations in the United States?
A. The Catholic Church's "propagating the faith" B. The United States efforts to support wars C. Power conflicts tied to political reform movements
Business