Briefly explain what service firms must do to be successful in the global marketplace
What will be an ideal response?
ANSWER: To be successful in the global marketplace, service firms must first determine the nature of their core product. Then the marketing mix elements (additional services, place, promotion, pricing, distribution) should be designed to take into account each country's cultural, technological, and political environment.
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Which term refers to all of the activities involved in buying or acquiring the materials used by the organization, such as raw materials needed to make products?
a. Material Planning b. Procurement Process c. Production Process d. Fulfillment Process e. Lifecycle Data Management
In which of the following situations would the yield to worst for a certain bond be that bond's yield to call?
I. The bond's coupon payments are high relative to market yields. II. The bond price is at a discount. III. The likelihood of the bond being called is high. A) I only B) II only C) I and II D) I and III