Sales promotions are ________________ efforts directed to the consumer or retailed to achieve such specific objectives as consumer-product trial or immediate purchase.
Fill in the blank(s) with the appropriate word(s).
Ans: Short-term
Business
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The use of alternative accounting methods
a. is not a problem in ratio analysis because the footnotes disclose the method used. b. may be a problem in ratio analysis even if disclosed. c. is not a problem in ratio analysis since eventually all methods will lead to the same end. d. is only a problem in ratio analysis with respect to inventory.
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Which of the following is NOT a common characteristic of an insurance contract?
A) Indemnity B) Legal purpose C) Adhesion D) Utmost good faith"
Business