In communicating with others verbally, Mariam tries not to say anything that might shed negative

light on the person she is communicating with. According to your text, Mariam's guiding cultural
principle in verbal communication is

A) face-saving.
B) peaceful relations.
C) cooperation.
D) directness.

B

Communication & Mass Media

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The goal of the Whitesville campaign was to ______.

A. reveal its attractiveness to audiences in the region and beyond B. neutralize a negative reputation C. reveal its attractiveness to home audiences only D. maintain the reputation of the American Heart Association

Communication & Mass Media

Supporting materials are ________ if they are precise and factually correct.

A. accurate B. relevant C. complete D. credible

Communication & Mass Media