In general, an outside retail auditor is most appropriate when the objectivity of company-based personnel may be questioned

What is the most important reason for the growing popularity of nonprobability samples?

a. sampling error can be computed b. representative of population c. lower cost than probability samples d. less nonresponse bias than other types of sampling

The uses of retail and wholesale audit data include all of the following except ________

A) identifying shelf space allocation and inventory problems B) establishing profiles of specific user groups C) developing sales potentials and forecasts D) analyzing distribution problems