For a high school student, Tim is highly concerned about environmental issues. He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood
He wants to become a full time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause. This group of environmental activists can be categorized under which of the following reference groups?
A) primary group
B) secondary group
C) aspirational group
D) dissociative group
E) cognitive group
C
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Ford sells the Ford Fiesta automobile. This is an example of using a ________ branding strategy
A) company name B) company and brand name C) brand and subbrand name D) company and product name E) company, brand, and product name
Heuristics can come into play when consumers forecast the likelihood of future outcomes or events. How does a consumer use an anchoring and adjustment heuristic?
What will be an ideal response?