Describe a DBMS and its functions. List some of the popular DBMS products

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A database management system (DBMS) is a program used to create, process, and administer a database. The first function of DBMS is that database developers use the DBMS to create tables, relationships, and other structures in the database. The second function of the DBMS is to process the database. Applications use the DBMS for four operations: to read, insert, modify, or delete data. A third DBMS function is to provide tools to assist in the administration of the database. Popular DBMS products are DB2 from IBM, Access and SQL Server from Microsoft, and Oracle from Oracle Corporation. Another popular DBMS is MySQL, an open source DBMS product that is license-free for most applications.

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a. true b. false

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________ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement

A) Demand B) Learning C) Economic D) Psychological E) Demographic

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