A vertical integration strategy means that a firm will expand by adding new product lines

Why are many retailers creating and promoting their own captive brands?

a. Captive brands carry evidence of a store's affiliation and are available everywhere. b. Captive brands help to increase a company's presence in markets where it has little room to differentiate itself. c. Captive brands allow retailers to ask a price similar or equal to manufacturers' brands. d. Captive brands allow retailers to gain greater profits by marketing cheaper products under a brand name owned by them.

Available to promise inventory is always zero for the first week in the master production schedule

Indicate whether the statement is true or false.