A company that sells sleeping bags logically targets customers who like camping
If the company wants to sell bags that keep campers warm to 30 degrees below 0, the company needs to target people who camp in the winter and people who live or camp in very cold climates, such as North Dakota and Alaska. Targeting such a precise group of customers is known as niche marketing.
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Niche marketing consists of dividing market segments even further, to microsegments for which sales may be profitable.
You might also like to view...
Which of the following is an example of a personal communications channel?
A) public relations B) events and experiences C) interactive marketing D) sales promotions E) advertising
Patent appeals are heard by the U.S. Court of Appeals for the Federal Circuit
Indicate whether the statement is true or false