Which of the following is considered as the implementation stage of the marketing strategy?
A) establishing core strategy
B) creating objectives
C) determining customer targets
D) employing the marketing mix
D
Business
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When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for the company's Febreze line of products, they were executing which of the following?
A) market segmenting B) mass marketing C) differentiation D) targeting E) positioning
Business
Within most cultures are groups whose members share value systems based on common life experiences and situations. We call such a group a(n) ________
Fill in the blanks with correct word
Business