It is only through marketing inputs that perspectives of changing social, economic, political, and techno-logical environments can be brought into the strategic planning process

A(n) ________ helps employees act ethically by setting limits beyond which an employee must not pass.

A) boundary system B) diagnostic control system C) interactive control system D) internal control system

Which of the following is true about the technology trends that marketers should monitor?

A) A growing portion of US R&D expenditures are going toward the research side as opposed to the development side. B) Today, the time between idea and implementation is expanding. C) More single companies rather than consortiums are directing research efforts toward major breakthroughs. D) The pace of change is accelerating today. E) The government has decreased regulation of technological change.