Discuss the impact of technological change and automation on global markets
What will be an ideal response?
Answer: Technological change in global markets has made a major impact and made production much easier. Every year new technology is made available and major advancements are made. A few examples are advances in communication, information processing, and transportation technology. These advancements create an ever-evolving process for the global markets. The internet was probably the biggest change in the global markets, ecommerce sells have jumped tremendously just within the past five years. The technological advancements of the future will continue to grow and evolve the global markets.
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The business market is essentially the same market as the consumer market
Indicate whether the statement is true or false
If a marketing researcher uses such names or categories as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters
A) PRIZM B) behavioral C) psychographic D) demographic E) VALS