Marshall McLuhan’s statement that “the medium is the message” best illustrates _________

a. ? a technological deterministic perspective
b. a cultural deterministic perspective?
c. ? a political economy perspective
d. ? a social construction of technology perspective

ANSWER:
a

Communication & Mass Media

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What famous book written by Aristotle is credited with laying the foundation for much of what we currently study in the area of persuasion?

a. Human Communication b. Epideictic Discourse c. The Epistemic Approach d. Rhetoric

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The technical aspects of providing information to news media dominate writing for broadcast

Indicate whether the statement is true or false

Communication & Mass Media