How is consumer-oriented marketing different from customer-value marketing?
What will be an ideal response?
Consumer-oriented marketing means that the company should view and organize its marketing activities from the consumer's point of view; customer-value marketing takes that a step further, as the company puts most of its resources into customer-value-building marketing investments.
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Linking neighboring countries economically and making them interdependent
a) increases the potential for violent conflict b) creates increased political tensions. c) leads to dilution of cultures. d) creates incentives to increase political cooperation as well.
When developing a product strategy, the salesperson must:
A) review information on consumer motivation B) adopt the marketing concept C) adopt the sure-win philosophy D) consider price above other aspects of the product E) use feature-benefit analysis