A one-year zero-coupon bond yields 4.0%. The two- and three-year zero-coupon bonds yield 5.0% and 6.0% respectively. The one-year spot rate r(1) = 4%, the forward rate for a one-year loan beginning in one year is 6%, and the forward rate for a one-year loan beginning in two years is 8%. Which of the following rates is closest to the three-year spot rate?

Issues such as product lines, promotional communications, and pricing are all delineated in the__________

Fill in the blanks with correct word.

In 2004, the movie company that produced The Bourne Supremacy used advertising, personal selling, public relations, and sales promotion to communicate with its target audience for the movie. What was composed of the movie production company's plan on how to use these tools?

a. its promotional strategy b. its selling plan c. its mass communication mix d. its marketing mix