Which of the following is not a guideline for writing effective radio?
a. Try to repeat the name of your client at least two times
b. Tailor your commercial to time, place, and a specific audience
c. Write for the ear, not the eye
d. All of the choices
a
Communication & Mass Media
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Journalists learn early in their careers that conflict
A) is not worth covering. B) is comfortable, usually fun for everybody involved. C) rarely occurs and hardly is an everyday event. D) illustrates the issues by which society defines values.
Communication & Mass Media
Group commitment is most evident when group members ______.
a. are not dedicated to their shared goal b. demonstrate concern for each others’ well-being c. strive for individual recognition d. disrespect each other
Communication & Mass Media