In a ________, your goal may be nothing more than convincing your audience to re-examine long-help opinions or admit the possibility of new ways of thinking
A) persuasive retrenchment
B) persuasive presentation of ideas
C) persuasive request for action
D) persuasive claim or request for adjustment
E) persuasive presentation of marketing ideas
Answer: B
Explanation: B) When dealing with ideas, the objective of a persuasive message may simply be to encourage people to consider a new idea.
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A researcher developed scales using a 7-point scale with anchor descriptors of "horrible" and "good." This researcher has created an ethical violation in the area of ________
A) generalizability B) bias C) validity D) none of the above
Which one of the following was the product of ghost writers and press agents during a political campaign to defeat President Andrew Jackson—"Old Hickory"—but whom Scott Cutlip reported to be a "boorish, backwoods boob" who spent his years
as Tennessee Congressman "loafing and boasting at the Congressional bar"? A. Phineas Taylor ("P.T.") Barnum D. Davy Crockett B Nicholas Biddle E. Richard F. ("Tody") Hamilton C. Mathew St. Clair Clarke