Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs?

Niece M persuaded her elderly Aunt A to buy a grossly overpriced condominium. Niece M knew the price was too high, but Niece M received a commission on the sale from the seller. Aunt A may complain of

a. actual fraud and undue influence. b. negligent misrepresentation. c. constructive fraud. d. commercial frustration.

Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers

Indicate whether the statement is true or false