What makes mobile devices important as a communication tool for marketers?
What will be an ideal response?
Smart phones and tablets are present everywhere. Marketers are able to personalize messages based on demographics and other characteristics. U.S. consumers are spending a considerable amount of time on mobile, so that it has become their "third screen."
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Under the Federal Truth-in-Lending Law, the cost of credit on certain loans is expressed as:
A: A maximum percentage rate; B: An annual percentage rate; C: A minimum percentage rate; D: A monthly percentage rate.
Which of the following is not a true statement about value webs?
A) Value webs involve a collection of independent firms that use information technology to coordinate their value chains. B) Value webs are more customer-driven than traditional value chains. C) Value webs operate in a less linear fashion than traditional value chains.. D) Value webs are inflexible and cannot adapt quickly to changes in supply and demand. E) Value webs involve highly synchronized industry value chains.