Knowing that the U.S. electorate was in a constant state of worry about the missile capability of the Soviet Union, what do you think were the impacts on the public of Lyndon Johnson's "Daisy Girl" ad?

What will be an ideal response?

Answer:
An ideal response will:
1. Discuss how the "Daisy" ad was designed to "define" Barry Goldwater as the candidate who might plunge the United States into nuclear war. Essentially, it defined Goldwater as a warmonger, while suggesting that Lyndon B. Johnson was the candidate who could keep the country out of war.
2. Discuss how this is an example of negative advertising and is the first memorable example of an attack ad using television. The answer should indicate that many people believe negative advertising can be effective.
3. Discuss how the "Daisy" ad is also a case that generated free air time. After the advertisement ran, many news programs discussed it or showed it, generating free air time for Lyndon B. Johnson.