Advent Automobiles Inc. launches a new sport utility vehicle. The company places advertisements in leading newspapers and social media sites to reach out to consumers. In the context of the communication process, Advent Automobiles Inc. is the _____
a. sender
b. decoder
c. informer
d. receiver
ANSWER: a
Advent Automobiles is the sender of the message in the communication process. The sender is the originator of a message in a communication process.
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