According to the authors, when manufacturers make products that don't appeal to people's emotions and are not perceived as relevant by most consumers (e.g., bad breath, toenail fungus), they are likely to design advertisements that
a. create a problem the product is allegedly designed to fix.
b. focus on the objective strengths of the product.
c. contrast their product with other available products on the market.
d. are tailored to very specific consumer groups.
Answer: A
Psychology
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Experiments allow us to
a. determine causation. b. nullify a z-score. c. demonstrate percent of variance. d. verify extraneous variables.
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Which of these would the drive theory of motivation find difficult to explain? a. You drink more water on a hot day than on a cold day
b. You sometimes seek excitement and new experiences. c. You often rest after you finish a meal. d. On a cold day, you do whatever you can think of to get warm.
Psychology