The bottom line of a competitor analysis is:
A) assessing current marketing strategies of the competitors.
B) identifying strengths and weaknesses of your own organization.
C) assessing strengths and weaknesses of the competitors.
D) forecasting likely future strategies of the competitors.
D
Business
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Technology risk is the uncertainty that economies of scale or scope will be realized from the investment in new technologies.
a. true b. false
Business
Even though a business may have gone out of business, a few consumers may still recall the company when thinking about making a new washing machine purchase due to:
A) carryover effects of previous ads B) wear out effects of ads of competitors C) threshold effects of former ads D) decay effects of former ads
Business