Advertising or display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions are called ________
A) rebates
B) trade allowances
C) point-of-purchase displays
D) specialty advertising
E) coupons
Answer: C
Explanation: Point-of-purchase (POP) display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
Business
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