How is marketing research different from everyday observation and careful thought?
What will be an ideal response?
• It is planned
• It is based on some formal model or understanding of how target audiences respond —or might respond — to marketer inputs
• It is tied to specific decision-making situations
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PC manufacturer, Lenovo, focuses on low labor costs and mass distribution to ensure the continuous availability of its products at reasonable prices. Lenovo most likely follows the ________
A) customer-driving marketing concept B) marketing concept C) societal marketing concept D) production concept E) selling concept
Which of the following allows two or more firms to share the fixed costs (and associated risks) of developing new products or processes?
A. Franchising agreement B. Global web C. Free trade agreement D. Strategic alliance E. Dispersion linkage