Media publications, public records, and directories are sources of

A) impersonal referrals.
B) marketer-initiated contacts.
C) personal referrals.
D) customer-initiated contacts.

A

Business

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Over the past three years, skincare products retailer E&OE has realized that it is losing sales to competitors who sell products online

E&OE has always cultivated an exclusive upscale image, and the management feels that shifting to the online route will only harm the brand image and sales in the long run. How can E&OE encourage customers to frequent its stores?

Business

Janice decides to minimize the average flow time of the pastas using Johnson's rule. Which pasta occupies the middle position of her schedule?

A) Liguria B) Farfalle C) Manicotti D) Penne

Business