Customers with ________ customer satisfaction ratings are profitable but are below the average customer profitability

When Lee Apparel introduced Lee Dungarees, it carefully coordinated posters, radio and television commercials, and a web-based interactive game that drove customers to off-line stores and back to the website. All of these elements produced a consistent, unified, customer-focused message. Lee Apparel used:

a. creative selling b. integrated marketing communications c. coordinated promotion d. promotional mixing e. processed marketing

Legal capital can be thought of as the original contributions of the owners consisting of

A) retained earnings paid by the shareholders. B) par value plus paid-in-capital in excess of par value paid by the shareholders. C) par value plus retained earnings paid by the shareholders. D) par value paid by the shareholders.