According to marketing consultant Pat LaPointe, the ________ metrics measurement pathway of the marketing dashboard focuses on how well marketing expenditures are achieving short-term returns

A primary advantage of purchasing an existing software package rather than developing a custom application is:

A) being the first to test the system. B) less time needed for the implementation phase. C) an application that takes into account unique organizational needs. D) IS people resources can be dedicated to projects for systems that can't be purchased.

Abby Burke has created custom statues made out of scrap metal for over ten years. Abby has kept detailed records of every statue she has ever created. For every sale, she obtains the customer's name and address, a description of the statue, and a picture of the statue sold to the customer. Her unique style has recently attracted the attention of several celebrities. Ready to take her business to

the next level, Abby has hired you to construct an accounting information system, which she wants modeled after her paper records. As you look over her records, you realize that some customers bought multiple statues at the same time. For example, Yasmeen Ghuari bought a Tin Man Status, a flying horseman statue, and a terrier statue. You realize that in these cases, a single written record will have to be translated into multiple sales records. This is an example of what type of problem in the existing records? A) entity integrity B) referential integrity C) update anomaly D) insert anomaly