According to the Impact / Money box, “Which Radio Formats Are Most Popular?,” one of the most popular radio formats is:

Reacting to negative stereotypes, newspaper editor Kathleen Rutledge banned any reference to sports team names or mascot nicknames that might be offensive to

A) Asians B) Latinos C) Native Americans D) African Americans

The process of using a method or standards to evaluate the effectiveness and appropriateness of messages is called _________

Fill in the blank(s) with the appropriate word(s).