Martin disclosed something personal to his friend Tony. Afterward, Tony felt as though he had to disclose something personal in return. Tony's feelings exemplify which principle?

A. norm of reciprocity
B. breadth
C. need for autonomy
D. identity management

Answer: A

Communication & Mass Media

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Lakesha received a lower grade than she expected on her first history paper. At first she was

upset, then she realized that the paper was only 10% of her total grade for that class. Which method did she use in enhancing her self-esteem? A) visualization B) reframing C) self-fulfilling prophecy D) social comparison

Communication & Mass Media

Communication audits are also known as focus groups

Indicate whether this statement is true or false.

Communication & Mass Media