Describe the unique characteristics of a speech that impact the public relations professional's writing approach

What will be an ideal response?

Copyright © 2017 Pearson Education, Inc. • A speech is designed to be heard, not read. Speeches needn't be literary gems, but they ought to sound good.
• A speech uses concrete language. Ideas must be expressed sharply for the audience to get the point.
• A speech demands a positive response. Every word, every passage, every phrase should evoke a response from the audience.
• A speech must have clear-cut objectives. The speech and the speaker must have a point of view–a thesis that is clear and unmistakable.
• A speech must be tailored to a specific audience. An audience needs to feel that it is hearing something special.