Emotional appeals:
A) have been used more frequently in business-to-business ads in the past decade
B) are designed to evoke cognitive responses
C) primarily describe product attributes
D) are difficult to create on television
A
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Developing an integrated marketing communications plan requires the analysis of the 3 C's, which consist of:
A) current customers, competitors' customers, and former customers B) customers, competitors, and communications C) company, context, and IMC components D) communications, coupons, and customers
Which of the following is true about the 1933 and 1934 securities acts?
A) The 1933 Act covers securities listed on stock exchanges, and the 1934 Act covers nonlisted securities. B) The 1933 Act covers the initial issuance and subsequent trading of stocks, and the 1934 Act covers the initial issuance and subsequent trading of bonds. C) The 1933 Act covers the initial issuance of securities, and the 1934 Act covers the subsequent trading of securities. D) The 1934 Act superseded the 1933 Act and covers all aspects of securities issuance and trading.