Which of the following statements is NOT true?
A. Many service firms refer to their offerings as "products."
B. The objective of the product decision is to develop and implement a product strategy that
meets the demands of the marketplace with a competitive advantage.
C. The term "products" refers to tangible goods only.
D. The product decision includes the selection, definition, and design of products.
Answer: C. The term "products" refers to tangible goods only.
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Natural rights are:
A. limited within a community. B. unalienable rights. C. relative to specific cultures. D. codified into statutes.
Managers must decide how well a company's product fits the country market by asking all of the following questions except:
A) Will adaptation be required? B) Will import restriction drive up the product price? C) Is it advisable to source locally? D) Will strong home currency have an adverse impact on product price? E) Will it be possible to neglect home-country regulations?