When a company issues a press release to announce a sizable donation to a national charity, they are using ________ to generate goodwill and maintain a positive corporate image
A) personal selling
B) sales promotion
C) public relations
D) direct and digital marketing
E) advertising
C
Business
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What is the current yield of a bond with a 7% coupon, 3 years until maturity, and a price of $690?
a. 16.84% b. 10.14% c. 14.00% d. 7.00%
Business
After developing a clear purpose, what is the next step in preparing to write the negative message?
A) Being upfront and honest with those you need to send the message to B) Sharing the unwelcome news C) Writing a message that is sensitive and honest D) Gathering information the audience needs to understand and accept the message E) Choosing the channel and the medium
Business