Give two examples of different types of advertising appeals that marketers can use
What will be an ideal response?
Answers will vary, but may include economic savings, fear, love, admiration, and vanity.
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All of the following are arguments in favor of social responsibility except
A. businesses created many of the problems, so they should participate in finding solutions. B. businesses may lose their focus on profit-making. C. businesses that are socially responsible prevent more government regulation. D. the survival of a healthy economy depends on businesses being socially responsible. E. as members of society, businesses should do their fair share.
Nickole, a salesperson, earned a commission on the sale of one of her listings. At the closing, the seller refused to pay the commission. What remedy is available to Nickole?
a. she can hold up the closing of escrow b. she can file a complaint with the Real Estate Commissioner c. she can file a lis pendens on the property d. she can sue the seller in civil courty