Which aspects of a culture are most difficult for an outsider to observe and evaluate?

When you engage in which of the following transactions does the company receive money from you?

a) Purchase shares in ABC open-end mutual fund b) Purchase shares in XYZ closed-end mutual fund c) Purchase shares in GE in the secondary market d) Purchase a US Treasury bond in the secondary market e) Purchase (i.e., "open") a deposit with Trust Worthy bank

Customer loyalty, commitment, and equity are all factors that can build ________

A) brand equity B) brand positioning C) brand alliances D) brand personality E) brand knowledge