What is the difference between vertical integration and horizontal integration in the film industry?
What will be an ideal response?
ANS: Vertically integrated studios produced and distributed films and owned the theatres in which films played. This gave studios enormous power in controlling which films got made and which stories were available to audiences. Horizontal integration is the concentration of holdings within the same industry segment, such as one company owning a chain of movie theaters.
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Of the 20,000 magazines in operation in the country today, about one-third are general-interest consumer magazines.
Answer the following statement true (T) or false (F)
Communication, broadly defined, is
A. the process of using messages to generate meaning. B. the exchange of goods. C. the use of messages to meet one's goals. D. the exchange of ideas.