When a toothpaste ad shows an ordinary, middle-aged male using a particular brand and claiming it is the best, the ad agency is using

A. lay testimony.
B. expert testimony.
C. celebrity testimony.
D. legal testimony.

Answer: A

Communication & Mass Media

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The type of small group that allows us to change our behavior in some aspect of our lives is called

A) catharsis. B) information sharing. C) intrapsychic interaction. D) therapy. E) socialization.

Communication & Mass Media

Even when an audience finds a speech interesting, they will wonder about its

relevance to them. At what point in the speech should you establish the significance of your topic? A) The introduction B) The transition to the body C) The first main point D) The conclusion

Communication & Mass Media