What is the creative brief and how is it organized?
What will be an ideal response?
The creative brief is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client. It offers a coherent examination of how best to reach the audience with your pitch and why this approach will work. An objective statement is where you outline what you are trying to accomplish. A support statement is where you describe the evidence that explains why your approach to this promotion makes sense. The tone or brand is the brief statement as to how you plan to do this and how you plan to give people the information in an acceptable fashion.
You might also like to view...
Describe each of the four information processing barriers and give an example of each one
What will be an ideal response?
Imagine that you have been asked to speak at your university’s commencement ceremony as the representative of the graduating class. Discuss the factors that should go into your consideration about the best style of presentation for this event, and indicate what style you would select and why, based on material from the text.
What will be an ideal response?