Peppers and Rogers described different steps that are involved in one-to-one marketing. These steps include all of the following except:

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test

A) alternative hypothesis B) random hypothesis C) null hypothesis D) standardized hypothesis E) incidence of difference

Global IT infrastructure and tools such as intranets, the Internet, and electronic data interchange ensure that distant parts of the global network share knowledge and learn from each other

Indicate whether the statement is true or false