Risk decisions are based solely on science.

_____ costs do not change as output is increased or decreased

a. Marginal b. Variable c. Fixed d. Total

A new product to reduce cholesterol is on the market with a price that is higher than that of the competitors' products. Where should writers introduce price in their sales message??

A) ?At the beginning, as an attention-getter B) ?Late in the message, along with its benefits C) ?In the end, as the reason for taking action D) ?Throughout the message, as a central selling point