Sales promotion involves building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events

Many customers have purchased OXO's higher-priced potato peeler once, but have not tried any other OXO products. These buyers represent which type of customer on the customer relationship management matrix?

A. Butterflies B. Barnacles C. True Friends D. Strangers

Concentration of production makes most sense when:

A. trade barriers are low. B. the product's value-to-weight ratio is low. C. important exchange rates are volatile. D. flexible manufacturing technology does not exist. E. the production technology has low fixed costs.