Why do some marketers see a conflict between brand building and promotions?
What will be an ideal response?
Brand-building is a long, time-consuming process of establishing a brand's image and meaning, but promotion is inherently short-term. Promotion's short-term focus on action, particularly through the use of price deals, can undercut a brand's image, carefully constructed through other more long-term brand communication tools.
Business
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All of the following are possible costs associated with geographic expansion except the liabilities
________. A) of foreignness B) without fault C) of governance D) of newness
Business
Differentiate between the terms "learning" and "incidental learning."
What will be an ideal response?
Business