What is the easiest and most effective way to find appropriate connectors and non-media connectors? How can MPR professionals supplement their connector lists?
What will be an ideal response?
The easiest and most effective way to find appropriate connectors is by asking consumers about their media preferences. Marketers can identify non-media connectors by asking customers about the blogs they follow, Web sites they consult, and social media they participate in. MPR professionals can supplement their connector lists by employing commercially available public relations databases.
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Which of the following accurately describes a difference between job order and process costing systems?
a. In job order costing systems, overhead costs are treated as product costs, whereas in process costing systems, overhead costs are treated as period costs. b. Job order costing systems do not need to assign costs to production, whereas process costing systems do. c. In job order costing systems, costs are traced to products, whereas in process costing systems, costs are traced to processes, departments and work cells. d. Since costs are assigned to products in a job order costing system, selling costs are treated as product costs in the job order costing system, whereas they are treated as period costs in process costing systems.
Which of the following statements is false regarding cost drivers?
A) A particular cost driver may be used for more than one activity. B) If employees know the cost driver(s) for their department, it may motivate them to be more efficient. C) The selection of a cost driver should be based on the correlation it has with direct materials used in the production process. D) The best cost driver for a particular activity may be different from one company to the next.