An evoked set is the set of brands:
A) that are part of a person's memory, but not considered because they elicit negative feelings
B) the consumer has awareness of, but has neither negative or positive feelings toward
C) that a person would consider as potential solutions to meet a need
D) that are viewed by a consumer as being approximately equal in terms of quality
C
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The portion of a firm's environment that has to do with the operating structure the firm encounters when globalizing is called the ________ environment
A) global B) physical C) social D) task E) economic
Which of the following amounts in a combination journal would be posted to a ledger account?
a. the total of the Accounts Receivable column; b. the total of the Service Fees column; c. the total of the General Debit column; d. none of these; e. all of these