Audience adaptation is best described as ____
A) telling them what you believe they want to hear
B) seeking to reinforce their beliefs and attitudes about the topic at hand
C) focusing the message on their needs, interests, beliefs, and level of knowledge
D) stressing the need for their cooperation after offering a solution to a problem
C
Communication & Mass Media
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In the United States, eye contact communicates friendliness, honesty, and approachability
Indicate whether the statement is true or false
Communication & Mass Media
Which one of the following is NOT cited by PR expert Stacks as pertinent to a campaign?
a. refinement research b. developmental research c. historical research d. evaluative research
Communication & Mass Media