Marina Lyon works as a reservation executive at a travel and tourism company. Though her job requires her only to efficiently book flight tickets for customers, she has also opted to undergo training to learn the process of hotel reservations
In addition, every evening she reads travelogues to be aware of upcoming travel destinations and trends. She loves the industry she works in and is eager to learn as much as she can. Considering the information given in this case, which dimension of the Big Five model best describes Lyon's personality?
A) extraversion
B) agreeableness
C) conscientiousness
D) openness to experience
E) emotional stability
D
Explanation: D) The openness to experience dimension addresses a range of interests and fascination with novelty. Extremely open people are creative, curious, and artistically sensitive. Those at the other end of the openness category are conventional and find comfort in the familiar.
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Web sites that provide news and entertainment and support a company's PR efforts are known as:
A) company sites. B) transaction sites. C) promotion sites. D) content sites. E) cyber sites.
Treating each customer seperately and giving the perception that he or she is being treated as a unique segment by delivering personalized products and services is known as:
A) selective marketing. B) mass marketing. C) sales orientation. D) mass customization.